Visit Pinetop-Lakeside

As a visitor, you would be hard pressed to find a region offering more—more natural beauty, more history and culture, more recreation, more adventure, more memories, and more small businesses intent upon making your vacation immensely memorable.

Here, sunny skies and four classic seasons enhance a variety of activities. In winter, you can enjoy sledding or tobogganing, ice-fishing, cross-country skiing, and of course world-class downhill skiing and snowboarding.

Spring, too, is a special time. Frozen lakes and streams thaw to welcome fishermen, boaters, hikers, and sightseers. Meadow grasses turn green and wildflowers reach for the sun. As the earth rejuvenates, so does the spirit.

In summer, with stubborn patches of gleaming snow still clinging to her summits, the White Mountain offers visitors a variety of scenic attractions and an unlimited array of outdoor activities. Some 200 miles of hiking and mountain biking trails, 50 alpine lakes, and more than 800 miles of cold, crystal-clear rivers and springs entice visitors to our mountain playground.

Autumn is for many their favorite season—when the land and its inhabitants prepare for the coming snow. The White Mountain region offers a change of colors to rival any in the nation, with the added pleasure of relative solitude. Wildlife is abundant; trails are uncrowded; hunters and fishermen enjoy spectacular sport; and hiking and sightseeing are at their best.

Come to Pinetop-Lakeside and let us WOW you!

Discover White Mountain Arizona—Discover WMAZ

If You Haven't Been to the White Mountain Yet, Let Us Show You Around

Discover White Mountain Arizona Cookbook (image)

Get to know Arizona’s recreation destination through the pages of our new book, Discover White Mountain Arizona Cookbook. Brimming with delicious recipes nestled in between 60+ pages of photos and information about our communities, counties, region, activities, and more, this is the perfect beginner’s guide to Arizona’s White Mountain.

2019 Discover WMAZ Coupon Book (image)

Whether you’re a local or a visitor, don’t shop without your copy of Pinetop-Lakeside Chamber of Commerce’s 2019 Discover WMAZ Coupon Book. With discounts and giveaways from businesses across the White Mountain region, you’ll save at restaurants, shops, services, activities, and more!

Lon Hoffman-First Member (image)

Lon Hoffman, Lon Hoffman Insurance, Marks 47 Years as Pinetop-Lakeside Chamber of Commerce Member

A shout out to Lon Hoffman who celebrated 47 years with our chamber and who was instrumental in starting the organization in 1971. Thank you, Lon. We wouldn’t be here without you!

The Pinetop-Lakeside Chamber of Commerce Mission Statement

The Pinetop-Lakeside Chamber of Commerce strives to promote tourism to improve the local business environment, foster a vibrant economy, and collaborate with the town, region, and state to enhance the overall economic quality of Chamber members’ businesses.

Welcome to Our Newest Members!

Business Consultants

Triple H Business Solutions, LLC

(760) 994-2666
P.O. Box 1980
Pinetop, AZ 85935


Workhorse Custom Homes, LLC

(928) 242-7786
P.O. Box 441
Taylor, AZ 85939


Double B Lodge

(928) 367-2747
Clu & Jaclyn Phillips
1075 E. White Mountain Blvd.
Pinetop, AZ 85935


Butterfly Lodge Museum

(928) 735-7514
P.O. Box 76
Greer, AZ 85927

Real Estate

Heather Paronto – Forest Properties

(702) 287-7515
11 E. Deuce Of Clubs
Show Low, AZ 85901


El Patron Mexican Grill

(928) 367-1234
2314 E. White Mountain Blvd
Pinetop, AZ 85935

Retail Shops

Made In Greer

Richard & Jill Meyer
(520) 730-9515
1684 E. White Mountain Blvd
Pinetop, AZ 85935

Title Agency

Equitable Title Agency

4720 W. Maverick Lane #104
Lakeside, AZ 85929

Food Vendors

Cook’s Kettle Corn

(520) 954-2471
2604 Mountain View Park
Lakeside, AZ 85929