2nd Annual Tequila Tasting flier (image)
2nd Annual 4th of July Mutt Strutt flier (image)
Chamber Chow Cookout flier (image)
Discover Series: Wine in Our Pines flier (image)
Chamber Chow Cookout flier (image)
44th Annual Fall Artisans Festival flier (image)
Tillman Honor Run flier (image)



Discover White Mountain Arizona—Discover WMAZ

If You Haven't Been to the White Mountain Yet, Let Us Show You Around

Discover White Mountain Arizona Cookbook (image)

Get to know Arizona’s recreation destination through the pages of our new book, Discover White Mountain Arizona Cookbook. Brimming with delicious recipes nestled in between 60+ pages of photos and information about our communities, counties, region, activities, and more, this is the perfect beginner’s guide to Arizona’s White Mountain.

2019 Discover WMAZ Coupon Book (image)

Whether you’re a local or a visitor, don’t shop without your copy of Pinetop-Lakeside Chamber of Commerce’s 2019 Discover WMAZ Coupon Book. With discounts and giveaways from businesses across the White Mountain region, you’ll save at restaurants, shops, services, activities, and more!

Visit Pinetop-Lakeside

As a visitor, you would be hard pressed to find a region offering more—more natural beauty, more history and culture, more recreation, more adventure, more memories, and more small businesses intent upon making your vacation immensely memorable.

Here, sunny skies and four classic seasons enhance a variety of activities. In winter, you can enjoy sledding or tobogganing, ice-fishing, cross-country skiing, and of course world-class downhill skiing and snowboarding.

Spring, too, is a special time. Frozen lakes and streams thaw to welcome fishermen, boaters, hikers, and sightseers. Meadow grasses turn green and wildflowers reach for the sun. As the earth rejuvenates, so does the spirit.

In summer, with stubborn patches of gleaming snow still clinging to her summits, the White Mountain offers visitors a variety of scenic attractions and an unlimited array of outdoor activities. Some 200 miles of hiking and mountain biking trails, 50 alpine lakes, and more than 800 miles of cold, crystal-clear rivers and springs entice visitors to our mountain playground.

Autumn is for many their favorite season—when the land and its inhabitants prepare for the coming snow. The White Mountain region offers a change of colors to rival any in the nation, with the added pleasure of relative solitude. Wildlife is abundant; trails are uncrowded; hunters and fishermen enjoy spectacular sport; and hiking and sightseeing are at their best.

Come to Pinetop-Lakeside and let us WOW you!

Our Mission Statement

The Pinetop-Lakeside Chamber of Commerce strives to promote and improve the local business environment, foster a vibrant local economy, and collaborate with the town, region, and state to enhance the overall economic quality of Chamber members’ businesses.

Get the Member Directory

Pinetop-Lakeside Chamber of Commerce 2018 Member Directory & Community Guide cover (image)
Lon Hoffman-First Member (image)

Lon Hoffman, Lon Hoffman Insurance, Marks 47 Years as Pinetop-Lakeside Chamber of Commerce Member

A shout out to Lon Hoffman who celebrated 47 years with our chamber and who was instrumental in starting the organization in 1971. Thank you, Lon. We wouldn’t be here without you!

White Mountain Micro Vacations

What’s the best way to get to know an area? Ask a local! Micro vacations are submitted by our local residents as their best advice for how to spend a day on Arizona’s White Mountain.



Timber Lodge


Picnic Basket

Morning Activity

Hike Mount Baldy
(be sure to check the weather!)


Red Devil Pizza Restaurant & Bar

Afternoon Activities

Drive to Springerville

Visit the historic Western Drug

Visit the Little House Museum

Visit the Malapaìs ruins


Historic Molly Butler Lodge



Whispering Pines


La Vie Marketplace & Cafe

Morning Activity

Amazing Quilts
Pinetop Star


Pinetop Brewing Company

Afternoon Activities

Drive to the Painted Desert

Visit Quilter’s Haven in Eagar


Girardi’s El Rancho Restaurant

History Buffs


Double B Lodge


Darbi’s Cafe

Morning Activity

Pinetop-Lakeside Historical Museum
Pinetop Pioneer Cemetery
Show Low Historical Museum


The Arrowhead Cafe & Marketplace

Afternoon Activities

Ft. Apache Historic District
Springerville Heritage Center


Charlie Clark’s

Contact Us