Visit Pinetop-Lakeside

As a visitor, you would be hard pressed to find a region offering more—more natural beauty, more history and culture, more recreation, more adventure, more memories, and more small businesses intent upon making your vacation immensely memorable.

Here, sunny skies and four classic seasons enhance a variety of activities. In winter, you can enjoy sledding or tobogganing, ice-fishing, cross-country skiing, and of course world-class downhill skiing and snowboarding.

Spring, too, is a special time. Frozen lakes and streams thaw to welcome fishermen, boaters, hikers, and sightseers. Meadow grasses turn green and wildflowers reach for the sun. As the earth rejuvenates, so does the spirit.

In summer, with stubborn patches of gleaming snow still clinging to her summits, the White Mountain offers visitors a variety of scenic attractions and an unlimited array of outdoor activities. Some 200 miles of hiking and mountain biking trails, 50 alpine lakes, and more than 800 miles of cold, crystal-clear rivers and springs entice visitors to our mountain playground.

Autumn is for many their favorite season—when the land and its inhabitants prepare for the coming snow. The White Mountain region offers a change of colors to rival any in the nation, with the added pleasure of relative solitude. Wildlife is abundant; trails are uncrowded; hunters and fishermen enjoy spectacular sport; and hiking and sightseeing are at their best.

Come to Pinetop-Lakeside and let us WOW you!

Discover White Mountain Arizona—Discover WMAZ

If You Haven't Been to the White Mountain Yet, Let Us Show You Around

Discover White Mountain Arizona Cookbook (image)

Get to know Arizona’s recreation destination through the pages of our new book, Discover White Mountain Arizona Cookbook. Brimming with delicious recipes nestled in between 60+ pages of photos and information about our communities, counties, region, activities, and more, this is the perfect beginner’s guide to Arizona’s White Mountain.

2019 Discover WMAZ Coupon Book (image)

Whether you’re a local or a visitor, don’t shop without your copy of Pinetop-Lakeside Chamber of Commerce’s 2019 Discover WMAZ Coupon Book. With discounts and giveaways from businesses across the White Mountain region, you’ll save at restaurants, shops, services, activities, and more!

Lon Hoffman-First Member (image)

Lon Hoffman, Lon Hoffman Insurance, Marks 47 Years as Pinetop-Lakeside Chamber of Commerce Member

A shout out to Lon Hoffman who celebrated 47 years with our chamber and who was instrumental in starting the organization in 1971. Thank you, Lon. We wouldn’t be here without you!

The Pinetop-Lakeside Chamber of Commerce Mission Statement

The Pinetop-Lakeside Chamber of Commerce strives to promote tourism to improve the local business environment, foster a vibrant economy, and collaborate with the town, region, and state to enhance the overall economic quality of Chamber members’ businesses.

Welcome to Our Newest Members!

High Country Auto Center

(928) 358-5334
612 E. White Mountain Blvd
Pinetop, AZ 85935

Show Low Home Pros & White Mountain Cleaning Systems

(928) 240-3793
650 N. Penrod Rd., Ste. 144
Show Low, AZ 85901

Chrysalis Wealth Management

(928) 368-4090
4720 W. Maverick Ln., Ste. 105
Lakeside, AZ 85929

Gold Canyon Candles

(928) -205-3110
Lakeside, AZ 85929

Grandpa Goose

(928) 242-2910
5800 B Webb Dr.
Lakeside, AZ 85929


(480) 495-9880
5380 Branding Iron Lp.
Pinetop, AZ 85935

Haven of Lakeside

(928) 368-2060
3401 N Lockwood Dr
Lakeside, AZ 85929

Town of Springerville—Springerville Heritage Museum & Casa Malapais Archeological Park

(928) 333-2656
418 E Main St
Springerville, AZ 85938

Hughes Supply

(928) 537-5788

5069 Highway 260
Lakeside, AZ 85929

Brown’s Tree Services & Snow Plowing

(928) 242-1854
P.O. Box 4315
Pinetop, AZ 85935

Angel Espinoza – Home Smart Professionals

(520) 954-7465
1931 W. Oliver
Show Low, AZ 85901

Amy on the Move – Thirty-One Gifts

(928) 892-9380
P.O. Box 1345
Lakeside, AZ 85929

AZ Smoke Free

(928) 532-0033
1651 E. Deuce of Clubs, Ste. 102
Show Low, AZ 85901

Books N Treasures

(928) 532-5533
1150 E. Deuce of Clubs, Ste. F
Show Low, AZ 85901

Round Valley Animal Rescue

(928) 333-1133
PO Box 1772
Eagar, AZ 85925

Chris Rapacz – Elite Real Estate Agent

(602) 690-1704
4441 W. Mogollon Dr.
Show Low, AZ 85901

RE/MAX Mountain Valley

(928) 923-6688
4731 S. White Mountain Rd., Ste. 2
Show Low, AZ 85901

Ponderosa Bowling Center

(928) 537-9828
5249 S. Hwy. 260
Lakeside, AZ 85929

El Patron Mexican Grill

(928) 367-1234
2314 E. White Mountain Blvd.
Pinetop, AZ  85935

The Hungry Buffalo

(480) 213-4069
4048 Porter Mountain Rd.
Lakeside, AZ 85929

Ruff Mountain Yoga

(928) 245-3752
1104 W. Stardust Dr.
Lakeside, AZ 85929

Mark Sturdevant

(562) 371-5900
P.O. Box 2063
Lakeside, AZ 85929

Stone Advisors—Investment Advisors

(520) 404-4165
PO Box 639
Show Low, AZ 85902